Recommendations for further research
Culture is one area of social science that receives constant attention. As Sondergaard found in his research; many researchers have replicated Hofstede's study and many more continue with other cross-cultural studies. However, although Hofstede does not agree, many researchers find culture to be a dynamic, constantly changing field. Cultures are merging, technology is changing the way we communicate, and globalisation is changing the way we trade and interface. Therefore, researchers must keep abreast of these changes to ensure practitioners are provided the best and latest tools ensuring global cooperation. More research is needed to evaluate culture in terms of contemporary standards. Research is also needed to better explore the dimensions proposed by Hofstede and Hofstede and Bond to determine whether more can be added.